The FoundSM ROI calculator is a free tool to help you estimate the Return on Ad Spend (ROAS) for a media campaign. The tool can also be used to help estimate channel-specific ROAS or a blended ROAS across multiple channels based on average costs-per-click (CPC) and conversion rates.
Keep in Mind
This report is designed to give your team an idea of the return on your marketing investments. However, it does not address other aspects of campaigns that need to be considered. For example, channel mix, seasonality, variance in publisher performance, diminishing returns and accurate benchmarks often need to be factored in.